Betmedia

The challenge

The objective is to manage the identities in order to adapt them to the new European regulations and to be able to guarantee the age of majority of the users accessing the platform. Due to the demanding legal regulations surrounding the gaming market, it is very necessary to comply with the regulations regarding the access of minors to these services. How do we achieve, with total veracity, that the users who access are of legal age in all cases, and access without committing identity theft, and in a fast, agile and secure way?

The solution

Betmedia relies on Wise Security, a leading cybersecurity company in Spain, to authenticate and protect the identity of its users. Thanks to Wise Did Authenticator® and its decentralised credential technology on blockchain, it provides an answer to the problems of traditional identity and access control systems.

Wise DID Authenticator® is a software based on Decentralised Digital Identity (DID) that verifies the identity of a user or device and manages access to a protected system or resource. This authenticator consolidates the security of the systems and resources it accesses, and thanks to decentralised digital identity on blockchain provides greater security, simplicity, privacy, multi-factor authentication, flexibility and decentralised identity management, which differentiates it from traditional passwords.

Users access the platforms with greater security in the management of their identity, while the platform complies with strict regulations by being able to unequivocally verify the age of its users. The project developed for Betmedia was born in Ceuta and, thanks to the Ceuta Open Future accelerator, has been selected among more than 300 applications as an innovative project. The initiative involves different platforms of the brand such as MiTipster and Bestfy for the implementation of this technology. Ceuta Open Future and its accelerated companies have the support and validation of the Autonomous City of Ceuta. Company accelerated by: CEUTA OPEN FUTURE

The benefits

 What is achieved thanks to this identity project:

• User registration is reliable and secure, thanks to blockchain technology.

• The entire registration process is easy to use.

• It simplifies both the registration and the use in the following accesses, which will be at the click of a button.

• An exhaustive access control is generated, which totally avoids any attempt at identity theft.

• This system guarantees compliance with sector regulations, generating access only to those users who certify that they are of legal age.

• This identity management is aligned with the identity standards and regulations of the European Union framework, its hallmarks being data privacy and self-sovereignty.

• Once implemented, this identity management is suitable for use inside and outside the Betmedia ecosystems.

The registration system for all gambling operators is unified and the active databases of gambling operators are expanded.